The designers of Cluj 2015 Totem encourage the youth to get involved in as many creative activities as possible.

Youth@Cluj-Napoca 2015 unveiled in february the CLUJ 2015 totem, a project initiated by the AStA association. This concept has the purpose of promoting Cluj-Napoca and communicate its values in a fresh way during this year, now that Cluj is the European Youth capital. Other active communities contributed at the completion of this project too. Because we already talked about this, this article is entirely dedicated to the designers that contributed at the construction of the 63 cassettes that form the CLUJ 2015 totem.

Ten designers were involved in the creating process of this tourist attraction and proved to be creative, original and inovative. We spoke to a few of them, and their answers gave us the confidence that whatever is made with passion, is success worthy. Their motivation was the passion to offer Cluj-Napoca an identity, as Katia Macovei says: „This advertising project is dedicated to the society, its inhabitants, and tourists, so we can all enjoy this totem together.”

For Didi Kasa and Nora-Alexandra Szabo, the process of making this installation was quite a challenge, because „besides the graphic design that I create, I am passionate about sculptural installations, urban art and typographical art – I like that this totem includes all these aspects. I was also attracted to the idea of conceptually decomposing Cluj in different typographical notions, which afterwards aim to be symbolically recreated as an installation. It motivated me, really challenged me to play with the letter-image-concept relationship, in order to prepare some representative pieces of art for both the youth of Cluj and me as a creative person.”

Robert Filip, Sorin Tirt and Daniel Negrea are three of the ten designers that told us that the work for CLUJ 2015 totem was a unique chance to contribute at the creating of a concept like this one. We want to tell everyone how glad we are that the idea came to life. The designers involved in the project encourage the youth to get involved in activities that have to do with creativity. It’s the best way to exercise talents and abilities. Didi Kasa, „I can only accentuate the importance of perseverence. To be consistent and coherent in what you chose to do. It really is the most important thing. Don’t waste your time with a plan B: as long as you keep your passion alive, you don’t need another option.”

Nora-Alexandra Szabo encourages the youth that is new to all this stuff to „join sincere, open designers, that are always promoting creative values over financial interests. To follow their dreams doing what they love, to go beyond their personal boundaries in order to advance to the highest level: through though to the stars.”

To sum everything up, the Cluj 2015 Team encourages the youth to get more and more involved in interesting, inovative activities, beside university or work related projects. In doing so, they develop their creativity to do better things for our city.

Maria Surducan, another designer involved in the making of CLUJ 2015 Totem, says „there is no shortcut, just work”. Keep this in mind, whatever our dreams are, there is a lots of work and involvement. And when talking about Cluj, our city needs a community at a larger level.

Event Date: 15 May.

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