UNTOLD Festival - The story on chapters


UNTOLD Festival, the untold story of Transylvania on chapters:
production, budget, safeguards, and access payment system.



UNTOLD Festival, the most awaited festival of 2015 in Romania, is approaching fast. For four magical days, during 30th of July-2nd of August the most beloved electro-dance-music artists from around the world will share for the first time the same stage: AVICII, Armin van Buuren, David Guetta and DIMITRI VEGAS & LIKE.

Untold Festival means more than 170 artists, 8 main stages, four days with a program loaded with over 80 hours of music and lots of activities during the day. The uniqueness of the festival from the very first edition, includes the fact that the most beloved electro-dance-music artists will share the same stage for the first time in Cluj-Napoca. The public also has the opportunity to enjoy both the festival atmosphere and facilities of city life, an estimate number of 300,000 people being expected for the the entire festival.

„We are happy that we have by our side representatives of local and county authorities and we welcome their involvement in the festival organizational aspects related to protection measures, the festival prevention and first aid. Festival’s breadth and size requires certain safety measures that have been estimated using specialized people involved and we apologize to the locals for the possible annoyance " says Bogdan Buta, General Director at UNTOLD Festival.

“Cluj will benefit from this event in terms of image and from an economically and financially point of view. This major event of the European Youth Capital will definitely point out Cluj-Napoca on the European map and, why not, the big show-events of the world. I apologize to locals for restrictions, I can understand the criticism, but I hope that people understand that the benefits for the city and the community, are enormous and that these measures are necessary to ensure the safety of the event. I emphasize once again the ultra - temporary character of these measures. We are talking about 50,000 people - in the last months we had weekly meetings with representatives of police, gendarmerie, ISU, who will ensure public order and safety. We are ready, we will provide 24-hour transport during the festival and all necessary measures." Says Mr.Mayor Emil Boc.

"We are proud to associate with UNTOLD Festival and happy that through its support we can once again contribute to the development of the local community in Cluj-Napoca. Ursus is with UNTOLD Festival for two reasons. One reason is that UNTOLD Festival has the ambition to become the most important festival in this part of Europe, and as the king of beer in Romania we must honor the fun. Another reason, equally important, is that this festival is held in Cluj-Napoca and Ursus has a duty to this town where it was founded, a vibrant university town, with a special young energy. We appreciate the good cooperation we have had so far with the team of professionals involved in organizing the festival. We also enjoyed very good cooperation with the authorities. Ursus is part of the UNTOLD story, not only sponsoring the festival but also with a team dedicated to logistics" Ursus Breweries representatives said.

CHAPTER 1 – FESTIVAL’S IMPACT ON LOCAL COMMUNITY // BUDGET

Festival’s budget is 4.5 million euros obtained from private sponsorships, funding from the local budget (less than 10%, representing 400,000 EUR or the equivalent to 1.8 million lei), ticket sales and subscriptions.

The main categories of expenditure are represented by artists (approx. 2 million euro), production and technical needs (approx. 1.5 million), marketing and communication campaigns (500,000 euros) and related taxes incurred (600,000 euro, with 50% more than local budget financing).

Whether the locals are participating or not to the festival, the positive impact this has on the local level can be seen in the HORECA field, which registered an unprecedented demand for accommodation and the lack of capacity for hotel units in Cluj-Napoca is taken by locals who will become hosts for festivalgoers.

80% of traders are local ones and 4 of the festival scenes are provided by local suppliers. A new wave of tourists has been attracted in Cluj in the summer for at least 4 days. Thus 60% of the festivalgoers are outside Cluj, 15% are international and this year the students choose to spend the summer in the city, giving effervescence to it. Given that this city has the reputation as the host of UNTOLD Festival, in the international press is, we dare to say, unprecedented. Publications such as The Guardian, BBC, CNBC, Huffington Post, The Verge, I fucking love science, praised the “Pay with Blood” campaign, noting Cluj-Napoca and Transylvania in every article.

CHAPTER 2 – PRODUCTION

99% of those who work on a daily basis at UNTOLD Festival are youngsters. In the actual production of the festival are involved more than 5,000 people, (including 1,000 volunteers), out of which 50% of the human resources is from Cluj and 50% from other cities.

Logistically, the UNTOLD Festival highlights numbers such as 100 trucks needed to transport logistics, 700 toilets (including those from Cluj Arena, Sports Hall and environmentally friendly toilets), and 300 meters of linear bars. There have been 11 designed versions of the main stage and the final version is 18 m high, 70 m wide and requires 13 trucks of equipment (logistics, sound and structure), a total consumption of 1,099,400 watts, 120 loudspeakers, 533 lights and 306 sqm of video screening and its cost rises up to 400,000 euros. In the Mainstage production team we are happy to have with us experts who worked with Armin van Buuren, Tiesto, Hardwell.

Safety measures taken accumulate a total of 23 points including mobile teams for first aid and interventions in case of fire (11 points for first aid, a mobile hospital that can treat 20 patients simultaneously, six mobile teams of firefighters and seven trucks).

CHAPTER 3 - ACCESS PROGRAM AND FACILITIES

(transport, parking and payment system)

The access to the festival area will be made at the main point of ticketing in Central Park, the entrance being made from the Hungarian Opera, where tickets will be changed in bracelets based on the type of subscription or ticket presented with an ID. 140 people will provide access to the festival and ticket change with bracelets will be possible one day before in order to avoid queues on the first day of the festival.Festival’s program starts every day at 12.00 pm. and ends at 10.00 am. the following day when festivalgoers must leave the festival area.

Along with the Public Transport Company Cluj-Napoca were implemented a series of measures to optimize public transport in town during the festival. During the festival, lines 101 and 102 will run on Thursday, 30th of July, from 5:00 am. to 6:00pm; Friday, 31st of July, between 5:00 am. and 5:00 pm. On weekend on 1st and 2nd of August, the trams will be replaced by buses that will circulate diverted in both directions on the following route:

• lines transiting through Central Park area and the UNTOLD parking areas will be supplemented after 8 pm.
• given that most of the fans will leave the UNTOLD festival area in late at night, they will have 5 transmission night lines in the city (nr. 6 , 25, 46 , 30, 36 ) which buses and trams will run until morning, and a line which will link the city to Floresti, M 21 .
• In the period 31st of July -3rd of August, after 03 am. there will be buses and trolleys reserves to supplement lines with high passenger flow .

To buy transport tickets you can do it via SMS, we recommend subscription for 1 day (24 hours) on all lines, and the procedure is as follows: “A” letter is sent via SMS to 7479 and after receipt of the SMS confirming payment traveler will have a subscription of 24 hours travel on all lines in Cluj-Napoca, on your mobile phone (SMS price: 2.60 Euro + VAT, it is not available in roaming).

Over 6,100 parking spaces will be available in Cluj for tourists during the UNTOLD Festival, in four locations: the Cora Sun area, Expo Transilvania area, Oser area and around camping site. In addition, parking sites Mărăşti and Lion Multiplex (str. Dorobanţilor) are viable alternatives offering in total 750 parking.

The payment method for goods and services in the festival areas is festival’s RFID card, FESTIPAY offered by Transylvania Bank, one of the safest semi-online systems used at major festivals abroad. In the festival area there are 52 recharging points and 400 POS terminals. Transylvania Bank has publicly available 2500 cards preloaded with 50 and 100 lei.

CHAPTER 4 – MULTICULTURALISM

UNTOLD Festival focused from the beginning on the multicultural character of Cluj and the European Youth Capital. First of all, www.untoldfestival.com site is available in three languages: Romanian, English and Hungarian.

Festival volunteers were selected to speak as many languages, which will be signaled by badges worn created by “Igen, tessék!-Yes,please!” movement, so the tourists or minority communities that come to the festival from Transylvania can communicate in their native language. The available languages are: Romanian, Hungarian, English, French and German.


Regulation of the festival and map brochure will be available in both English and Hungarian.

Tourists who arrive at the festival can consult if needed the Europe4You point, managed by representatives of the Netherlands Consulate and the British Embassy that will provide good information to tourists arrived in Cluj-Napoca.

More information and supplementary regulations can be found on: www.untoldfestival.com, www.facebook.com/UntoldFestival

About UNTOLD

UNTOLD Festival will be held from 30th of July – 2nd of August this year, in Cluj -Napoca and will gather for the first time in Romania, on the same stage four of the most beloved electro-dance -music artists worldwide: AVICII, ARMIN van Buuren, David Guetta and DIMITRI VEGAS & LIKE MIKE. The festival will have as guests 150 national and international artists, such as: Wu-Tang Clan, ATB, Fedde le Grande, Tinie Tempah, John Newman, Patrice, DJ Premier, AronChupa, Foreign Beggars, Wilkinson, ANDYC, Tom Odell, John Digweed, Sharam, Nic Fanciulli, Satoshi Tomiie, Duke Dumont, Michael Calfan, Lost Frequencies, Gentleman and Gramatik.


Untold Festival is the major project of the European Youth Capital – Cluj-Napoca 2015 program, organized by SHARE Federation Cluj-Napoca in partnership with Student Plus organization, founder of the SHARE Federation Cluj-Napoca.

Untold Festival is supported by:

Institutional partners: Municipality and Local Council of Cluj- Napoca, Visit Cluj
Main Partner: Ursus
Official Partner: Transilvania Bank
Free WIFI provided by: DIGI
Listen to the Untold Line-up with :Google Play Music
Powered by: Absolut
Brought to you by: Coca -Cola
Driven by: Tiriac Auto
Sponsors: Durex, Nescafe, McDonald's, Naturlich, KFC
Mobility Partner: HTC One M9
Charged by: EuroGsm
Technological partner : PcMadd
Powered by: Cinema City, UTI Grup
Shopping Partner: Iulius Mall & Palas , Promenada
Refreshed by: FA
VIP AREA provided by: Fratelli Group
Partner Print: PMA Invest
Inspired by: Daisler Print House
Special Partner : HaHaHa Production
Partner Travel: Travel Wens
Media partners: Radio ZU , ZU TV, Antena 1, Antena Stars
Monitoring Partner: mediaTRUST

Event Date: 28 Jul.

About Event

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