Donate blood and go to UNTOLD Festival


Donate blood and go to UNTOLD Festival

"Pay with blood", between 20th-21st of July blood donors in Cluj-Napoca get festival tickets on the spot


The campaign to encourage blood donation "Pay with blood", held from 14th to 24th of July, organised by UNTOLD Festival in partnership with the National Institute of Blood Transfusion (INTS), managed to pull the alarm regarding Romania’s lack of blood donors. Furthermore the national mobilization of this campaign enjoys numerous international prestigious publications such as The Guardian or BBC News.

The “Pay with Blood” campaign is expected to attract an estimated number of over 500 Romanians who pay their ticket to the festival by donating blood.


Everyone who donates between 17th and 19th of July at the mobile caravan transfusion located in Herăstrău Park, Bucharest, or between 20th to 21st of July at the Blood Transfusion Centre in Cluj- Napoca, is receiving UNTOLD Festival tickets immediately. Moreover, donors who go to regional transfusion centers and county transfusion centers across the country and fill out the donor form on www.untoldfestival.com receive discount on subscriptions festival.

"Pay with blood is an original and courageous initiative, which draws attention to the real need of blood in Romania. We wanted to contribute actively to increase the number of blood donors and at the same time, to offer fans a unique method to pay the ticket to the festival.", says Adrian Chereji, UNTOLD Festival Director of Marketing and Communication.

“Nevoia de sânge este foarte mare la nivel de țară și, mai ales, în București. Unitățile colectate în 2014 au fost procesate pentru obținerea a aproximativ 110.000 de produse de sânge care au fost trimise către spitale, în condițiile în care cererea, pe care o asigurăm cu greu cu sprijinul centrelor limitrofe, este de aproximativ 200.000”, spune Dr. Doina Goșa, Directorul Centrului de Transfuzie Sanguină din București.

Only 1.7% of Romanian people donate blood in one year, Romania is thus among the last three countries in Europe regarding the number of donors, according to the National Institute of Blood Transfusion. In 2014, approximately 429,000 blood units were donated nationally, of which nearly 49,000 in Bucharest. According to INTS, the number of donors in Bucharest could reach a million people per year.

"The need for blood is very high both in the country and especially in Bucharest. The units collected in 2014 were processed to obtain about 110,000 blood products that were sent to hospitals, while the demand which hardly assured with support of adjacent centers is about 200,000 ", says Dr. Doina Goşa, Director of the Blood Transfusion Centre in Bucharest.

The “Pay with blood" campaign was developed by UNTOLD festival in partnership with the National Blood Transfusion Institute and with the support of McCann Bucharest.

Proud blood donors: Radio Zu, Zu TV, HaHaHa Production and Cluj2015 – The European Youth Capital.

About UNTOLD

UNTOLD Festival will be held from 30th of July – 2nd of August this year, in Cluj -Napoca and will gather for the first time in Romania, on the same stage four of the most beloved electro-dance -music artists worldwide: AVICII, ARMIN van Buuren, David Guetta and DIMITRI VEGAS & LIKE MIKE. The festival will have as guests 150 national and international artists, such as: Wu-Tang Clan, ATB, Fedde le Grande, Tinie Tempah, John Newman, Patrice, DJ Premier, AronChupa, Foreign Beggars, Wilkinson, ANDYC, Tom Odell, John Digweed, Sharam, Nic Fanciulli, Satoshi Tomiie, Duke Dumont, Michael Calfan, Lost Frequencies, Gentleman and Gramatik.


Untold Festival is the major project of the European Youth Capital – Cluj-Napoca 2015 program, organized by SHARE Federation Cluj-Napoca in partnership with Student Plus organization, founder of the SHARE Federation Cluj-Napoca.

Event Date: 21 Jul.

About Event

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